For some reason the world of audiophile technology and tech hardware has become extremely refined in its marketing of products. The premium that must be paid to own a new high grade audiophile amplifier is insane. And yet….
And yet I want one as if it is going to cure my human condition. I don’t understand this urge. Why do I feel so intensely that I have to be part of this tiny group of people that spend their children’s school fees on audio equipment? Do I honestly believe the music will sound THAT much better? No. Sigh…..
I think the truth is that there are many industries that have tapped into this tribal urge to belong – Apple being the most obvious. An iPhone essentially does the same thing as a phone one tenth its price – and yet the company’s revenues go up and up. People want to spend money on things which make them feel part of a group.
The trick is to decide what will make a tangible difference to life, and what is merely hype.
The latest iPhone will not out-perform my Motorola to the point that my life improves. And neither will a new amplifier improve the performance of my headphones.
The pull is strong indeed though. It’s like these companies are using the Jedi force to extract my wallet from my pocket, and it is all I can do to push it back in.
That’s my consumer culture rant for the day. Back to work 🙂